First Paragraph

Every "coaching" article I've read says to capture the reader's attention at the very beginning of the dissertation.  So I'm thinking that this should be the very first paragraph of Chapter 1: 

Enterprise Risk Management is like teenage sex, says George Westerman, research scientist studying enterprise risk management (ERM) at the Massachusetts Institute of Technology.  “Everyone wants to be doing it.  Everyone thinks everybody else is doing it.  Not many people are actually doing it, and no one is doing it particularly well.”  [Berinato, S. Risk's Rewards. CIO Magazine (Nov. 1, 2004), 7. ]

 What d'ya think?