In Search of Something Pithy!

As attention-catching as it is, the proposed first paragraph of my dissertation doesn't really apply anymore.  My research results took me in a surprising direction.

What to do...what to do?

Rereading an article Dr. S sent me early last year: "Setting the Hook," Academy of Management Journal, 2011, Vol. 54, No. 5, 873-879.  Hope that helps.